Chitra Agrawal

Brooklyn Delhi | Brooklyn, NY

Blending old world Indian cooking traditions and local produce.

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Brooklyn Delhi's tomato achaar condiment.

Company Description…

Blending old world cooking traditions and local produce, Brooklyn Delhi is an innovative Indian condiments line specializing in achaar, a spicy relish made from vegetables & fruits, spices and chili. Our unique recipes result in versatile and addictive flavors that can take any simple meal to extraordinary.

I started my business because…

I’ve dedicated the last eight years of my life to preserving and teaching my family’s recipes from India with a slant on local agriculture through my classes, pop-up dinners and food writing. When I realized that the majority of Indian products on American grocery store shelves were full of artificial preservatives and lacked homemade flavor, I set out to bring real Indian home cooking to a broader audience through my product line at Brooklyn Delhi.

What makes my company unique…

Brooklyn Delhi is the first premium Indian food brand dedicated to applying traditional Indian home cooking techniques, using ethical sourcing practices and clean ingredients and enriching our local community and economy in Brooklyn, NY.  My family’s recipes and produce grown by local New York farmers inspire our products at Brooklyn Delhi. We manufacture at St. John’s Bread & Life, the largest soup kitchen and pantry in Brooklyn and employ staff from the organization to cook and bottle our products.

Mantra I live by…

Focus on what you love, be patient and enjoy the process.

You should vote for me because…

Brooklyn Delhi celebrates Indian home cooking traditions, the local food movement and community. We are a modern American brand and are proud to reflect the rich cultural diversity of the U.S. in sharing our Indian flavors.

Top 3 goals for my business are…

  1. Maintain the highest product quality.
  2. Educate consumers and build awareness about authentic Indian flavors.
  3. Scale our business and expand distribution.

Women entrepreneurs are…

Brave individuals who don’t recognize a glass ceiling and uniquely define how they do business.

Being a Tory Burch Foundation Fellow would allow me to…

Gain valuable access to education, networks, mentoring and capital to help scale our influence and business. Brooklyn Delhi will be equipped to more quickly fulfill large orders. Demoing has proven to be an effective selling tool thus far, and we plan to expand that strategy to cover new distribution areas.  Participation in trade shows this year resulted in domestic and global distribution deals and next year we’d like to grow our presence at these shows. We believe Brooklyn Delhi can become a global brand and the Tory Burch Foundation can help us get there.

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