Dori Ross

Tonewood | Waitsfield, Vermont

Offering unique maple products and a tree adoption program.


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Tonewood maple products.

Company Description…

Tonewood offers a unique maple tree adoption program and a line of award-winning maple products in solid and liquid form, providing versatility. Our line includes: single-estate maple syrup in three grades, maple cubes, maple cream, maple flakes, granules, wafers, seasoning, gift sets and accessories. 

I started my business because…

Maple syrup is part of my Canadian birthright. I grew up on a farm in rural Ontario as the youngest of five kids, where loving trees was a passion and hobby. When my husband and I moved our family to Vermont, I found myself tapping our Vermont trees with our three kids. It seemed inevitable that any food business I started would involve maple. We still tap a handful of our trees, but I realized that I wanted to use my marketing experience to make a difference and to help preserve the culture and history of the hardworking Vermont sugar making families and to elevate the status of maple syrup.

What makes my company unique…

Tonewood is part food and part mission. We seek to preserve the culture and history of small-scale maple farming, and as a 1% for the Planet member, we donate a percentage of all sales to the University of Vermont’s Proctor Maple Research Center’s climate change research efforts. We are also changing and elevating the way people use and enjoy maple syrup by building strategic partnerships with local cheese artisans, and power brands in other food segments like coffee, ice cream, and sustainable agricultural products.

Mantra I live by…

Do one thing every day that scares you!

You should vote for me because…

I am a mentor to my three teenagers and to the local community here in the Mad River Valley of Vermont and I’m single-handedly seeking to preserve the culture and history of small-scale maple farming. Maple farming is one of the most sustainable crops in the world; there is no pesticide or herbicide use, or harvesting of the trees, as they keep giving for hundreds and hundreds of years. The maple forest, known as a sugarbush, is a rich, diverse ecosystem, supporting a multitude of life.  Prior to the 1600s, indigenous peoples of North America were maple sugaring and showed arriving colonists how to tap the trunks of maple trees.

Top 3 goals for my business are…

  1. To preserve the culture and history of small-scale maple farming.
  2. To help combat the ravaging affects of climate change on maple trees.
  3. To be sustainable, with a triple bottom line – social, environmental and financial.

Women entrepreneurs are…

About one-third of all businesses. Children of women entrepreneurs are expected to boost this number. I hope to inspire my three children to become entrepreneurs of the future.

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