Eliza Whiteman

FlyDog Yoga | Charlottesville, Virginia

Teaching transformational yoga at an affordable price.


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A FlyDog rooftop yoga class.

Company Description…

We are a Power Vinyasa yoga studio that offers affordable group classes in a variety of disciplines including Power Vinyasa, Vinyasa, Power Sculpt, Barre, Aerial Yoga, Yin Yoga, Youth Yoga, as well as yoga teacher training, workshops and specialty classes using both local teachers and nationally known yoga personalities.

I started my business because…

Upon moving to Charlottesville in 2007, I searched for a yoga class or studio that made me feel welcome, gave me a workout and allowed me to clear my mind. I did not find one. When I visited other cities, I was reminded of the powerful effect a yoga studio can have on its students and the surrounding community. For too many years, I wished someone would open a studio like that in Charlottesville. Finally, I realized that someone should be me.

What makes my company unique…

My company is unique because we are affecting thousands of people every month on the mat through transformational yoga at affordable prices. We offer a strong sense of community – a second home to our students – and we give back to our local and global communities through donation-based classes and direct contributions. We make people feel good while helping themselves and, in turn, inspire them to help others. We bring sweat and soul to people on the mat, and connect the community one breath at a time.

Mantra I live by…

Ignite, Empower, Inspire – on and off the mat.

You should vote for me because…

Voting for us would mean voting for a company that is working hard to change recent trends in the yoga and fitness industry. Over the last 10 years, there has been a dramatic increase in the cost of personal and group fitness, despite a decreasing amount of personal attention and community building. We are working hard to demonstrate that yoga and fitness can be affordable, accessible, intimate, and empowering!

Top 3 goals for my business are…

  1. Increase the impact we can have on the health and wellness of individuals and our community by providing a superior offering at a price that provides maximum accessibility.
  1. Expand our influence by innovating and responding to the needs of our customer base. We are here because of them and to service them and we must constantly be in-tune with what they require.
  1. Our teachers are the key to our continued success and we must develop them and mentor them or we will fall short of meeting the needs of our customers.

Women entrepreneurs are…

Strong, independent women who strive for work-life balance and are driven to make themselves, their families, and their businesses successful.

Being a Tory Burch Foundation Fellow would allow me to…

Engage and interact with a network of distinguished women entrepreneurs, gain confidence and learn the tools to have an even greater impact on my business and my local community. I would hope to contribute to other Fellows as much as I glean from them. I will have the chance to be inspired by other amazing female game changers and to develop ideas and connections in a supportive environment.

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