Erum Ilyas

AmberNoon | Wayne, PA

Dermatologist founded and designed sun protective clothing and accessories line.


Interior of AmberNoon's Flagship Store.

Company description…

AmberNoon started with one simple question, “what if wearing sunscreen was as simple as getting dressed?” Every piece is made from sun safe textiles in addition to key design elements that allow us to reveal and conceal to adapt to our environment.

I started my company because…

As a Board Certified Dermatologist of more than 15 years, I see over 150 patients a week—almost 7,000 patients a year—for annual skin cancer screenings. In spite of strong skin cancer awareness campaigns and understanding the need for sun protection, the incidence of skin cancer is alarming. My experience in evaluating, diagnosing and treating skin cancer has allowed me to better understand the barriers to effective sun protection and the work that needs to be done.

The impact I want my company to have on the world…

I want to decrease the incidence of skin cancer overall by building an awareness of the need for daily sun protection. Between 1994 and 2014, the incidence of non-melanoma skin cancer diagnoses increased by 77% according to the Skin Cancer Foundation. This is astounding considering that the understanding of the role that UV exposure plays in skin cancer also increased in this same time period. The reality is that chronic daily sun exposure can damage our skin and our clothing can do better to protect us.

Top 3 goals for my business are…

  1. Decrease the incidence of skin cancer overall through a wider understanding of sun protection from clothing and accessories, and eventually outdoor home and garden products.
  2. Develop a platform for “Wellness Fashion” as part of an overall lifestyle choice of having our clothing multitask while not compromising style or self-expression.
  3. Create a platform for physicians to take their practical expertise and design simple lifestyle “tweaks” to further benefit their patients.

Women entrepreneurs are…

Experts at multitasking.

I #EmbraceAmbition because…

I can empower more people to understand how to protect their skin.

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