Floery Mahoney

Da Vinci BodyBoard | Ferrisburgh, VT

Offering a fun and easy 30 minute workout with strength training, cardio, and stretching.

#ToryBurchFellows

The BodyBoard system in action.

Company description…

The sleek design of Da Vinci BodyBoard (DVBB) offers a full-body, cardio, and low impact workout, with thousands of exercises that work for any ability level as well as a rehabilitation tool. It’s a transformational fitness system recognized around the world for its affordability and lifestyle friendly approach.

I started my business because…

I was 45 years old, a chocolatier, and my body had begun to defy me. My long workouts were breaking down my body and taking too much time in my busy schedule as a mom and business owner. Pilates trained, I did extensive research and found that resistance band training offered the most effective and efficient full body workout.

I designed a low-profile, wooden platform with strategically placed resistance bands anchored at six points and over a thousand workout routines. The real test came when trainers from my local fitness apparel store tried a class, loved it, and asked to sign up for training. The reaction has always been the same, everyone that gets on the Body Board loves it.

What makes my company unique…

We offer a way for people to stay healthy and fit that’s affordable, welcoming, and sustainable. Our country and the entire world are facing a major health crisis, and many people don’t know where to turn for help. At the flagship studio, we have clients who have never worked out before, or who thought they couldn’t due to an injury. We create a welcoming and encouraging environment, where clients make attending class part of their lifestyle. With the support of the resistance bands, joints and smaller muscles have a chance to build up safely, which keeps people coming back.

Mantra I live by…

If you feel passionate about something, you need to do everything in your power to make it happen.

You should vote for me because…

I embody what I believe is the spirit of the Tory Burch Foundation. In the current business environment, it can be difficult for women to have the courage to start their own business. I think because of my past experiences as a small business owner, I can help educate and encourage women entrepreneurs to pursue their dreams. I know how terrifying it can be to take the initial leap of faith, but I’m a living example that with perseverance, hard work, and a little luck, you’ll never look back.

Top 3 goals for my business are…

  1. Sell and promote our licensed studio model.
  2. Grow our international profile by partnering with distributors and trainers that can help us grow quickly and with integrity.
  3. Launch our video subscription club. This will help create a greater sense of community for us around the world and increase our in-home user market.

Women entrepreneurs are…

Smart, resourceful, and on the rise! They are an unstoppable force that will help shape a better tomorrow.

Being a Tory Burch Foundation Fellow would allow me to…

Grow my business in a manner that is thoughtfully planned and managed. My company has grown quickly into an international company, and the guidance and funding from the Tory Burch Foundation will help me achieve that goal. Of equal importance, serving as a Fellow would provide a platform for me to encourage other women entrepreneurs to follow their passion. I know I certainly would have benefitted from the advice and encouragement of a Fellow during the start of my company, Da Vinci BodyBoard.

Best moment at my company so far…

I have learned that it’s not one particular thing that makes a difference, it’s the day-to-day building and patience necessary to garner the recognition to excel. In the beginning, something amazing would happen and I would think, we’ve made it! However, those were just tremendous moments in time, with many more needed for real growth. I think our big moment is happening right now, which is the compilation of all of our hard work. We opened our first of many licensed studios and we’re launching in Europe. Most importantly we need to manage each moment in the best way possible.

I am inspired by…

People! Nothing gets me going like a client telling me I’ve changed their life!

I #EmbraceAmbition because…

It’s a gift that needs to be nurtured, not judged. I have no choice but to rise to it if I want my life to be the best that it can be.

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