Flora Pringle

Cracked Candy | Brooklyn, NY

Sweetening candy with all natural sweeteners.


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Cracked Candy made with natural sweetener.

Company Description…

Naturally sugar-free candy that is safe for teeth and diabetics. Delicious and totally unique, Cracked Candy is smashed into shards so no two pieces are the same. Sweetened with xylitol, a natural sweetener found in fruits and vegetables and recommended by dentists. Finally, a candy that’s good for you.

I started my business because…

When I moved to New York from England with a young baby, I found that part-time science teaching does not exist and even if it did, childcare costs could exceed my salary. I had to think again. The average American consumes 22 teaspoons of sugar daily which can damage your heart, is linked to cancer, obesity and more. By 2020, 1 in 3 Americans will have diabetes. So, when I discovered Xylitol, a natural sweetener that is safe for diabetics and good for teeth, I had the idea for a healthy candy that could crack this problem! Now ‘sugar free’ doesn’t have to mean ‘compromise’.

What makes my company unique…

I make a guilt free candy that can help make people happy and healthy. Cracked Candy provides work for people with disabilities in my local Brooklyn community. Furthermore, unlike mass brand candies, mine is hand broken into irregular shards so you can choose the piece you feel like eating. The collectable tins are fun and reusable. Cracked Candy is made with only four natural ingredients. It is vegan, non-GMO, gluten free, safe for diabetics and good for teeth. Candy without the compromise.

Mantra I live by…

I would rather regret something I have done than something I haven’t done.

You should vote for me because…

My business could make the world a better place. It might look like a little tin of candy, but to those that aren’t allowed sugar or battle with trying to limit sugar intake daily, it provides a lift. Here is a sweet treat with benefits. It helps parents because Cracked Candy is good for teeth and who can get a toddler to floss?! I also make my product in the USA and provide work for people with disabilities. Lastly, I am a mother and an entrepreneur and this road is rocky, lonely and long; I’d love some comradery and support.

Top 3 goals for my business are…

  1. Make Cracked Candy a national brand.
  2. Make Cracked Candy the number one sugar free candy choice for diabetics.
  3. Create jobs for minorities and disadvantaged individuals such as veterans, people with disabilities and immigrants.

Women entrepreneurs are…

Determined. Strong. The agents of change. The future.

Being a Tory Burch Foundation Fellow would allow me to…

  • Become a better negotiator and build confidence, skills and knowledge.
  • Learn from and be inspired by other female leaders.
  • Create a network – I emigrated here four years ago with a young baby. I now have two children so, when I’m not working, I’m parenting. I don’t have the network that others have built up over their careers.
  • Help access a loan to develop new products and flavors.

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