Ira Green

FREEDOM | Las Vegas, NV

All-natural and organic luxury deodorant with an award-winning formula that leaves you smell fresh and clean all day.


All-natural deodorant stick and spray.

Company description…

FREEDOM is an award-winning luxury natural and organic EWG verified deodorant company. I believe it is not just about what you put into your body, but about what you put on your body as well.

I started my company because…

Watching my three friends go through cancer treatments and modify what they could and could not put on their bodies was hard. I was floored about the things I had been using and mad at the natural options I had to choose from. After I made my first batch of deodorant in my kitchen, I knew I could make better products—not just for me, but for everyone. My friend called me crying because the deodorant I made in my kitchen actually worked, she felt normal and smelled great! I then knew I had to create more FREEDOM for others. It was not a small burning desire, it was a wildfire!

The impact I want my company to have on the world…

I want to make natural the new normal and get people healthier one underarm at a time!

Top 3 goals for my business are…

  1. Be the go-to company for luxury natural body products.
  2. Sell the business to a major brand.
  3. Reach $10 million in sales.

Women entrepreneurs are…

Multitasking geniuses! We can raise kids, build homes, get groceries, make multi-million-dollar decisions, hire and fire, create a new line, do a spin class and make dinner—all by 7:00pm!

I #EmbraceAmbition because…

Ambition is all I know, FREEDOM is what I embrace.

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