Jane Morris

TO THE MARKET | Lexington, KY

Empowering vulnerable communities through artisan enterprise.


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Handmade clutch and necklace.

Company Description…

TO THE MARKET economically empowers vulnerable communities through artisan enterprise. Our mission is to connect the 32-billion-dollar artisan industry in the developing world with consumers and businesses seeking social impact products. We specifically focus on artisan groups employing survivors of abuse, conflict, or disease.

I started my business because…

I started my business because I believe that we can leverage the purchasing power of consumers and businesses to change the life trajectories of some of the most vulnerable communities around the world. I believe we are at a unique crossroads where there is significant consumer demand for social-impact products, as well as sufficient technological advances to bring ethically-produced goods to the global market.

What makes my company unique…

We are taking a market-driven approach to address longstanding social justice issues (the economic empowerment and inclusion of women). We are thrilled to offer specific ways that consumers and businesses can have an impact through how and with whom they spend their money. Whether it is a one-time purchase or an ongoing sourcing relationship, we love connecting vulnerable communities around the world (including in the United States) with global buyers, including businesses like Macy’s and General Mills.

Mantra I live by…

Be kind. Work hard. Serve others.

You should vote for me because…

The TO THE MARKET team is building a business with the power to change the lives of millions of vulnerable communities (particularly women) that are engaged in the artisan industry but are currently disconnected from consumers and businesses in the developed world.

Top 3 goals for my business are…

  1. Create sustainable income generating opportunities for the most vulnerable communities.
  2. Make it easy for consumers to connect with and purchase from artisan groups around the world.
  3. Help businesses advance their corporate social responsibility objectives by helping them make changes in their supply chain and procurement practices.

Women entrepreneurs are…

Powerful but humble; ambitious but responsible; and visionary but collaborative.

Being a Tory Burch Foundation Fellow would allow me to…

Expand our operations and, subsequently, our impact by helping to connect and expose us to other businesses and consumers interested in sustainably supporting vulnerable communities through the dignity of work.

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