Jenny Pfanenstiel

Forme Millinery Co. | Louisville, KY

Handmade hats for all seasons and occasions.


100-year-old hat blocks.

Company description…

Formé Millinery Co. is internationally recognized for its award winning craft of hand creating and sculpting hats. In addition to incorporating traditional millinery skills, I also create hats that are sculpted on my braid machine from the 1800s.

I started my company because…

With a degree in Fashion Design, I wanted to expand my skills into hat making. After an apprenticeship in Australia, I knew this is what I was here to do. I am an old soul and the old hat blocks intrigued me. Making a hat on a block that is 100 years old and thinking about whom else made a hat on this, allowed certain energy to come through within my hat making. Since starting my business, I have come to realize that I am more than a hat maker. Having someone put on a hat for the first time and seeing them stand a little taller and smile a little bigger lets me know that what I am creating is more than a hat. It is an experience, a memory and an heirloom that will be passed down to generations.

The impact I want my company to have on the world…

I want my hats to bring out the inner beauty in people who wear them. I want them to feel more confident, feel noticed and beautiful. I want people to understand and appreciate the quality and craftsmanship of a handmade item. By investing in our handmade hats, you are supporting a craft that is by no means forgotten.

Top 3 goals for my business are…

  1. Growth.
  2. Exposure.
  3. Expansion.

Women entrepreneurs are…

Passionate, dedicated, inspiring and open-minded dreamers, doers and positive thinkers with a “make it happen” attitude.

I #EmbraceAmbition because…

Anything is possible if you believe.

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