Kelly Tran

Configurate | Santa Clara, CA

Helping brands deliver a relentless focus on customer experience by allowing them to listen, learn, and act using instant feedback technology.

#ToryBurchFellows

The Configurate customer feedback product in action.

Company description…

With a mission of merging the online and offline experiences to form new values for customers, Configurate provides a technology solution for every brand to establish a culture of capturing fast feedback and micro-moments and turning them into insights for innovations.

I started my business because…

I saw an opportunity to help brands deliver a relentless focus on customer experience. Wouldn’t it be great to know that a brand cares deeply and works tirelessly to make your life more convenient? While e-commerce is growing, the majority of commercial activities are still happening through in-store, offline experiences. Customers today weigh value above price, so you need to make sure your customers feel listened to. It starts with customer feedback. Brands have to collect feedback constantly and build a huge volume of customers’ micro-moments coming in at a much faster velocity. They can do that with Configurate.

What makes my company unique…

Our relentless desire and focus to help brands understand one thing and one thing only, “Turn your customers into your marketers.” As Configurate becomes the best “listening” technology, brands working with us become the best at listening to and understanding their customers. We not only have a big vision, we have awesome customers in verticals such as higher education, healthcare, and retail. Our customers are our secret sauce because they tell us how to improve our technologies on a daily basis.

Mantra I live by…

“There are only two ways to live your life: as though nothing is a miracle, or as though everything is a miracle.” – Albert Einstein

You should vote for me because…

Of the people and the cultures that I represent. I am the culmination of the backbreaking efforts of my mother, the tireless persistence of my hometown in Vietnam, and the doors opened by mentors and friends in the USA. Their investment in me has allowed me to pursue a dream that is larger than any one of those individual parts. With this award, I will dedicate myself to paying it forward and helping young talented women reach their dreams.

Top 3 goals for my business are…

  1. Gain traction and grow the number of customer accounts by 500% in 2018
  2. Complete a seed round with backing from top venture capitalists.
  3. Improve existing—and develop new—product analytical algorithms to turn data points into insights for customers.

Women entrepreneurs are…

Bringing people together, in the world of unlimited voices and choices, to redefine equality through grit, curiosity, and commitment.

Being a Tory Burch Foundation Fellow would allow me to…

Share my story with the world and help little girls embrace their dreams and ambitions. It is a blessing to be able to say to anyone, “What would you do if you weren’t afraid?” I want to say this to every little girl and every woman I have a chance to meet.

Best moment at my company so far…

When our customers in South Korea told us they like our technology and gave us ideas on how to make them fall in love with it.

I am inspired by…

The hard work of my team every single minute of every single day.

I #EmbraceAmbition because…

I learn to maximize my own potential and the potential of every person around me.

« See All »