Leslie Ciccone

(swah-rey) | Saint Petersburg, FL

Dessert bar creating bite-sized mini desserts served with love and kindness.

#ToryBurchFellows

(swah-rey) Hook Ups.

Company description…

(swah-rey) is a trendy dessert bar that is innovating scratch-made bite-sized mini cakes, pairing them with milk, coffee, tea, champagne or beer and presenting them together in a logo shot-glass. We are dedicated to providing a kind and compassionate work environment for women that is both safe and challenging.

I started my company because…

The desserts I wanted within my sweet city did not exist. I wanted fresh desserts made from scratch that came in a variety of flavors and smaller sized portions, that were also budget friendly. (swah-rey) has become the Holy Grail to the dessert lovers of St. Petersburg.

The impact I want my company to have on the world…

The impact of (swah-rey) locally and worldwide will be #PeopleFirst and #DessertSecond (so much so that those hashtags are printed on our boxes). Our need to have kindness and compassion engrained in all parts of culture will be paramount to our success. We want (swah-rey) to be an instrument for spreading sweetness and positivity.

Top 3 goals for my business are…

  1. Continue to grow towards profitability and the goal of 10 stores in 10 years.
  2. Teach and promote women in the restaurant industry.
  3. Be a regional brand that is synonymous with great desserts and kind people.

Women entrepreneurs are…

Successful because of our KIND nature:

Kindhearted

Inclusive

Nurturing

Determined

I #EmbraceAmbition because…

Our stories are powerful. By sharing my story, it will empower other women to write their own.

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