Lisa Mullan

Uwila Warrior | Boston, MA

The only 100% knit silk underwear on the market, cut for around her body, not pulling in on her body.

#ToryBurchFellows

Colorful display of 100% knit silk underwear.

Company description…

Uwila Warrior makes comfortable and functional women’s underwear that stay in place on her body, look great under her clothes and are fun for her to wear. After all, a woman shouldn’t twist her body and lifestyle into underwear that only fits sometimes—she should have unapologetically colorful, beautiful and comfortable underwear that fits every moment of her life.

I started my company because…

I was tired of the lack of choices and the endless search for highly functional underwear that did not sacrifice luxury. I felt slighted each time I had an important day (or any day) that was ruined by a bad underwear day. I wondered, how there is so much technical progress in other industries while women’s underwear was stuck in the dark ages! I realized that 85% of my underwear drawer was a wasteland of unworn “bad underwear day” rejects. Finally, I was tired of waiting for an outside brand to solve these problems and decided to step up and create a solution for women everywhere.

The impact I want my company to have on the world…

Women have too much to conquer to be slowed down by a bad underwear day. While we realize we are not closing gender inequity with Uwila Warrior underwear, we realize we offer a product that will make her more comfortable and functional every day so she can conquer the world. Most importantly, we believe women of all sizes should enjoy comfortable and functional underwear, not just those size zero to twelve.

Top 3 goals for my business are…

  1. Profitable revenue growth (scale).
  2. Brand recognition.
  3. Effective sales strategy to capture our first 1% of the United States market.

Women entrepreneurs are…

Competent, creative and capable warriors.

I #EmbraceAmbition because…

Life is too short to wait around for your employer to hand you the top job. The best bet is to bet on yourself.

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