Meredith Gradle

Iris Works | Indianapolis, IN

Simple studio management for photographers that takes difficult and complex software and makes it intuitive and valuable.


All-in-one studio management software.

Company description…

Iris Works is an intuitive program that was designed for the creative entrepreneur to handle the logistical side of owning a photography business. In one simple program photographers can create invoices, contracts, questionnaires and emails, while creating efficiencies for their businesses through automation.

I started my company because…

As a former photographer, I saw my peers too focused on acquiring new camera gear and studio space while ignoring the basics of running a business—namely generating a profit. This observation put me on a path to help photographers succeed in business by helping them to stay organized, focused on income and expenses and committed to quality customer interactions. Our passion at Iris Works is to help photographers streamline their businesses while making them profitable.

The impact I want my company to have on the world…

As a female business owner, I am passionate about helping photographers grow their businesses through efficiencies in order to help them achieve balance in their lives. By using software like Iris Works, our users are able to spend more time doing the things that are a priority in their lives outside of their companies.

Top 3 goals for my business are…

  1. Expand by creating solutions in verticals other than photography.
  2. Elevate to the next level by creating the best team in the industry.
  3. Grow the user base and profit margins on a consistent and steady pace.

Women entrepreneurs are…

Strong, fierce and unstoppable. They work hard and bring incredible energy to their communities.

I #EmbraceAmbition because…

I want my children to know what a strong, intelligent woman looks like, and encourage them to set big goals for themselves.

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