Naa-Sakle Akuete

Eu'Genia Shea | Brooklyn, NY

Social enterprise empowering women through pure shea butter.


All-natural pure shea butter tins.

Company description…

Naasakle International bridges the gap between rural shea nut pickers in northern Ghana and global shea butter demand through two business channels – 1) raw shea butter and  2) finished products with our brands Eu’Genia Shea and Mother’s Shea. Eu’Genia Shea is the all-natural alternative to chemical and petroleum jelly filled moisturizers. Mother’s Shea is its new more affordable sister brand.

I started my company because…

I wanted to spread the gospel about Nature’s Wonderbalm (shea butter) thereby providing consumers with a concentrated, high quality and effective moisturizing balm while spending more time with my mother who had recently been diagnosed with stage IV colon cancer.

The impact I want my company to have on the world…

To support as many women as possible as holistically as possible.

Top 3 goals for my business are…

  1. Create premium yet affordable skincare products.
  2. Support our supply chain sustainably and transparently.
  3. Grow the community of mission and family-driven indie brands.

Women entrepreneurs are…


I #EmbraceAmbition because…

Millions of women paved the way to allow me to do so.

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