Sabena Suri

BOXFOX | Los Angeles, CA

Modernizing gifting through a customizable approach.


A curated BUILD-A-BOXFOX gift box.

Company description…

BOXFOX is a gifting company on a mission to bring gifting into the 21st century—creating stronger relationships through personal gifts and powered by simple user experiences. Shoppers can choose a thematic, pre-curated gift box or use our BUILD-A-BOXFOX platform to create a 100% custom gift from curated collections of products across categories. Three visionary women entrepreneurs under 25 launched BOXFOX in 2014, and have since more than quadrupled revenue, shipping 70,000+ boxes to 20+ nations to date.

I started my company because…

After college, a close friend got sick and my cofounders and I realized the lack of options for being “there” for her when we couldn’t be physically. We wanted something that went beyond flowers, Prime, and a typical overpriced (and wasteful) gift basket. Our standards were high: we wanted something presentable, personal and with purposeful products that was simple to send. As we explored this need, we discovered that others wanted a modern and seamless gifting experience, too. It didn’t exist, so we built it.

The impact I want my company to have on the world…

BOXFOX was conceived out of a cultural truth—maintaining and honoring relationships in the digital age can feel impossible—and works daily to answer that in the most accessible, customer-centric way online and off. In a world of impersonal, wasteful models, our tangible gifts highlight sustainable and creative artisan products and innovative, small, women-run businesses. But it doesn’t stop at what we sell. Internally, we are building a collaborative female-forward culture while elevating what it means to work in a warehouse. We plan to launch a program to inspire women entrepreneurs to never accept “no.”

Top 3 goals for my business are…

  1. Meet and exceed customer expectations to fuel our most important relationships.
  2. Build a longstanding, cohesive brand synonymous with the “go-to for gifting.”
  3. Employ and empower smart, capable women to work in their dream jobs.

Women entrepreneurs are…

Bringing a fresh, intuitive perspective to problems that impact us all and, in doing so, are changing the world.

I #EmbraceAmbition because…

If you don’t ask for what you want, the answer will always be no.

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