Yoko Shimada

Mitera | Washington, D.C.

Creating timeless fashion for the modern mother.


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Mitera creates timeless, versatile, high quality and functional clothing for women.

Company Description…

Mitera is a fashion brand with a mission to empower modern women, who hold tiny hands but have big dreams, through their journey of motherhood. We create timeless, versatile, high quality and functional clothing that seamlessly transitions through pregnancy, nursing, smashing ceilings and beyond.

I started my business because…

I was working at the World Bank as a health economist when I had my first baby.  Going through pregnancy at work where I had to meet a professional dress code while juggling pumping and working postpartum made me realized there was a gap in the market for clothing. I needed something that helped me function confidently both as a woman and as a mother. I had difficulty finding office-worthy and high-quality clothing that I could wear through my journey as a mom. Through Mitera, I want to celebrate and support modern women who aspire to be awesome moms while climbing the corporate ladder, starting businesses and dreaming big.

What makes my company unique…

Mitera puts the spotlight back on the mom. We honor the process of creating and bringing life into this world and celebrate the nurturer—the unique, beautiful, determined, multifaceted woman who gives all she has, while still remaining who she is.

Mantra I live by…

You only live once so embrace the fear of being out of your comfort zone.

You should vote for me because…

Mitera’s clothing has a unique multiplier effect: it empowers the women who wear it to pursue their careers. By supporting me, you are supporting each of them.

Top 3 goals for my business are…

  1. Celebrate, support and empower as many women transitioning into and through motherhood as possible.
  2. Offer innovative, well-designed, quality and ethically produced products to our customers at an affordable price.
  3. Improve the lives of moms and newborns who live in the most challenging environments through our giving program.

Women entrepreneurs are…

Creative, compassionate, authentic, nurturing, hardworking, inspiring and are definitely changing the entrepreneurship landscape one business at a time.

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