GREAT ADVICE

JESSICA ALBA

They say motherhood changes you. For actress Jessica Alba, her daughters Honor and Haven inspired her to launch the Honest Company, a line of essential baby products that are environmentally friendly. Behind the scenes on why the actress branched out...

THE HONEST COMPANY IS...

Focused on becoming the most-loved baby and family brand for modern parents — offering adorable and non-toxic baby diapers, personal care essentials and home cleaning products, as well as outstanding service that makes every day a little more delightful.

IT HELPS MOTHERS AND CHILDREN BY...

Being a trustworthy, one-stop shop for safe, natural family essentials and by conveniently shipping monthly bundles to their doorsteps — no more late night diaper runs.

THE MOST REWARDING ASPECT IS...

Doing something that will truly solve real-life challenges of today's families. We've developed our company culture to listen to parents and be ultra-responsive, so we're always creating what moms and dads need most.

THE BEST BUSINESS ADVICE I'VE RECEIVED IS...

To be overly critical of all the little details — everyone will eventually notice.

THE PERFECT DAY WITH MY DAUGHTERS IS...

A day that's full of play, making food, art projects, some music and dancing, and then bath, stories (at least three) and then a little snuggle with my girls as they nod off to Dreamland!