Fitness entrepreneur, Tracy Anderson, has devoted clients from Gwyneth Paltrow to Robert Downey Jr. She took a break from the studio to talk to us about setting business and health goals.

I knew I wanted to pursue fitness as a career when…

I met a doctor whose life’s work was researching how to be inclusive of all the muscles in the body, rather than exclusively focusing on certain parts. Through that, and the suffering I went through as a young dancer gaining weight by the day while on a dance scholarship, I feel like I had both the compassion and, lucky enough, the drive to see what could be done to create content to accompany this forward thinker’s work. It was a real moment of possibility.

How I identify growth opportunities for the Tracy Anderson Method…

I look at the business like a child you don’t want to grow up too fast or get in with the wrong crowd. I really follow my gut and listen to my audience. I am not a helicopter parent with my real children and I try not to helicopter my brand, but I am in tune and I trust myself with the content. That way, even if we take falls every now and then, I know I’m solid, our foundation is solid, and we will only grow from those bumps and bruises.

How TA has leveraged technology to reach more clients…

I have sat in many meetings over many years on the topic of streaming. I left most of them saying thanks, but no thanks. This advancement in technology was so cool to me and I really wanted to use it, but I wasn’t sure how.

Then, it clicked—I am going to use this technology to connect with clients anywhere, and in real time. One of the business roadblocks for me has always been having waiting lists to attend my master classes. I want as many people in my master classes as possible, and streaming helps me achieve just that. I love being able to actually share the moment without geographical boundaries.

Top qualities that I look for in a business partner

To be kind, calm under pressure, trustworthy, not wishy-washy or divisive. Loyalty is everything, and they must have a growth mindset. I also like action, rather than a lot of laborious discussions that wear down people’s abilities to do work. Don’t get me wrong—I love a good discussion, but one that isn’t about grandstanding, but about collaborating and doing.

Skills I developed as an entrepreneur that weren’t always natural to me…

Hit the issues head-on with a safety helmet fastened on tight. I tolerated a lot of things I don’t wish upon any young entrepreneur. Find the roadblocks and fix them. Worrying will not fix them, and yelling and screaming and finger-pointing are never the ways to be a leader.

Tools I use to monitor accomplishments and challenges…

There are endless methods of reporting, thank goodness! It’s so great to know where you are connecting and where you aren’t, and how that measures up to your goals. My biggest tool is staying in constant communication with all of the categories of my business and the people leading the lanes, and most importantly, with the clients themselves.

tips for setting realistic goals…

Don’t delegate to people you haven’t trained to catch the pass. And, do not ever let “quit” live in your brain space for even a second.

By 2017 I want to accomplish…

Greater access for more people to experience my work without compromising quality.

Advice for Balancing business and family…

My mission is to deliver tools that create balance where there is imbalance in people’s bodies. You cannot separate your physical, emotional, intellectual, and spiritual selves. When one part of you is talking too loud for too long, other parts are suffering.

Part of being successful is showing up for the people who matter most in your life first. If that isn’t happening regularly, you will become out of balance.

The busy entrepreneur can incorporate fitness into their routine by…

Understanding that when they are disconnected from their body, they will weaken their state of mind. You need a very strong state of mind to be a successful entrepreneur.

Similarities Between Setting fitness goals and business goals…

Business goals are important because your team has to know which way to row the boat and at what pace, or you will spin out to sea. Setting business goals is similar to fitness—your business is how it moves and how you treat it. If you don’t show up for it properly each day, there will be imbalances. If you don’t treat the people you work with properly, there will be lurking diseases that can truly send you and your business to the ER.

Both fitness and business won’t work unless you show up as yourself and for yourself.

I love what I do because…

It’s life-giving. It helps people be the best and most connected versions of themselves.