Tell us about your role at The Wing…
I work with brand partners to develop custom marketing programs within the Wing’s physical spaces and for our magazine and podcast, No Man’s Land. Most of our work is custom, so many of our programs are built from the ground up in collaboration with our partners.
What is the best part of your job?
The room for creativity is limitless. Each week we get to meet with brand partners, ensure their objectives are aligned with our mission, and then find ways that their brand can add value to our members. Also, I get to work with incredibly smart, fearless, creative women each day who challenge me to think in new ways and make me better at what I do. I also get opportunities to have life-changing experiences like when I interviewed White House speechwriter, Sarah Hurwitz for a House of Cards partnership (still pinching myself).
How does The Wing identify great brand partners?
Great brand partners are those that enhance the value of your brand who are not afraid to be really creative and think outside the box. For example, when we worked with Hulu for Handmaid’s Tale, we did a piercing pop-up parlor and a burning intention ceremony on the roof of our Flatiron location—they boldly dove into getting creative and adventurous with us. Great brand partners also work in their own ways to advance your mission—The Wing’s being the social, economic and civic advancement of women.
Great partners enhance the value of your brand.
What have been some successful partnerships you’ve worked on?
We currently have a partnership with Google where our members can go to any Wing location and check out a Pixelbook. I’m always on the go in New York and there have been countless times I’ve had to go straight out on a Friday night with my laptop in tow—but now we’re giving our members the ability to leave their laptops at home! As part of this partnership, we’re also hosting a series of “How to Build a Pitch Deck” workshops led by insanely talented entrepreneurial women like Sutian Dong, Liz Young, Shelly Bell, and Kimmy Scotti.
You also have a side hustle and amazing company, Speech Tank. How did you get the idea for this?
My co-founder and I have been best friends for over a decade and our friends were always coming to us to write their speeches. We were at brunch one day together and realized that our friends are hilarious, smart, and competent but something would happen when it came time to deliver in front of large crowds. The stakes were higher and they wouldn’t perform the way we knew they could…
We realized if they needed help, maybe others did too—and we were right. That is how Speech Tank was born.
The formula for a great speech is…
Be yourself and don’t try to do too much. Keep it short and sweet and never say something that you’d be embarrassed to say if someone’s 90-year-old grandmother was there.
What advice do you have for other women starting their own business while maintaining a full-time job?
Our thoughts have so much power over our actions. Instead of saying “there aren’t enough hours in the day” reframe to say “there are exactly this many hours and this is what I’m going to get done today.” I’m violating a Speech Tank rule and throwing out a cliché here, but if you love what you’re doing and have a passion for it, you’ll make it work.
What does #EmbraceAmbition mean to you?
It means not being afraid to own your worth, your brain, your work, your value. Ask for what you need, and if they can’t deliver, don’t be afraid to walk away.