Tenacious Ops

Building operations that scale for growing food & beverage businesses.

About the Business

For years I was you. Founder. COO. CFO. Doing it all. I quickly realized was that no amount of great marketing or sales can cover up bad ops.

Good operations & strong financials are one of those things that rarely get seen. But ops that aren’t quite there? You know what that feels like. Chaos. Panic. Dread. Late night fires. A pit in your stomach.

Whether it’s a cash crunch, an inventory shortage, a missing PO, or an underperforming copacker, these bumps can compound and take over, sucking time and resources from other parts of your business. You don’t need that stress.

What you do need is a system that works. Tenacious Ops is a ops consultancy designed to help small food & beverage brands tame the chaos of on-the-fly ops and transform them into the scaleale backbone of your growth.

Jacqueline Grady Smith

When I launched my sauce company in 2018, I’d already been working in food for years - As a Specialty Buyer for Whole Foods, as a researcher, and in recipe development and food media/ecomm. I thought I knew the food industry.

I’d really only scratched the surface.

Until that point, I’d dragged myself along in a public policy career in which I felt misaligned and out of whack. I took that Whole Foods job as an interim step because I needed some income while I looked for other work. To my surprise, I loved it, and within a couple of months, I was promoted to Buyer of the seven-figure Specialty Department (RIP to the WF Specialty department) thus beginning a my itch to build something myself.

In 2018, my cofounder and I launched not just co. and spent seven years growing it into a nationally distributed and beloved sauce brand before shutting it down in 2025.

After winding down that business, I took some time to figure out what I was good at, and what I loved. Ultimately, that lead me to found Tenacious Ops, where I work as a fractional COO to help emerging F&B brands position themselves to scale operationally.

Inside the Fellowship

The Tory Burch Foundation Fellows Program connects extraordinary women entrepreneurs with the essential tools to scale, lead and shape the economy. Most importantly, Fellows engage with decision-makers and founders who are committed to growing together and building with intention.

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505

Fellows

45+

States

20+

Industries

$500M+

Economic Power