Lauryn is the founder and CEO of Decadally [deh-KAY-duh-lee], a social impact consultancy that helps companies optimize and enact sector-wide change through purposeful action. With a proven track record of developing and operationalizing impact strategy at scale, Decadally's small but mighty team landed its first clients (Target and Sierra Club) on multi-year initiatives just months after launch. Lauryn also advises start-up founders through partnerships with incubators, accelerators, SBDCs, and VC firms across Southern California.

Prior to founding Decadally, Lauryn served as Managing Director of Brand Citizens, a strategic consultancy helping brands like Nike, Clif, Brita, Timberland, and United Healthcare amplify their impact. Her team focused on values-based storytelling, stakeholder engagement, and sustainable business practices to drive measurable results in brand awareness, audience engagement, and social impact. Previously, Lauryn led Social Impact at industry-disrupting brands including Headspace and Dave.

Lauryn holds a B.A. in Comparative Human Development from the University of Chicago and a Master of Science in Social Entrepreneurship from the Marshall School of Business at the University of Southern California.