iwi nails is a nail strip brand built on the belief that beauty should tell a story. We design wearable nail art rooted in culture, identity, and self-expression — creating a space in the beauty industry where everyone can see themselves reflected.

Each iwi nails collection is thoughtfully designed to celebrate the stories, people, and values that make us who we are. From collaborative collections with local artists and brands to original designs inspired by culture and community, every set is created with intention.

iwi nails exists to expand what beauty looks like — to make room for more voices, more stories, and more representation. We serve anyone who believes that how you show up in the world is an extension of who you are, and that your nails can be a canvas for that expression.

Līhau Willing is a Native Hawaiian entrepreneur and founder of iwi nails, a nail strip brand rooted in culture, identity, and story. Born in Kealakekua, Hawaiʻi and now rooted on Molokaʻi, Līhau built iwi nails on the belief that beauty should reflect who we are — our people, our land, and our values. Each design is inspired by Hawaiian tradition and created to celebrate the stories that make us who we are.

What started as a creative vision has grown into a thriving small business — from launching collaborative collections with other local brands, to debuting new designs at markets across Hawaiʻi, to building a community of customers who see themselves in every set. Līhau leads iwi nails with heart, hustle, and a deep commitment to representation — proving that there is space for Hawaiʻi at every table, including the beauty industry.