WHOA is a boutique, women-powered adventure company, with big dreams. We believe traveling is about being changed, and being the change you want to see in the world. Our passion is designing sustainable adventures that help women reach new peaks, in the mountains we climb (hello Kilimanjaro!) and beyond. We believe travel, when done right, has a ripple effect that will transform you and the world!

We’re an inclusive community that knows we are stronger and unstoppable TOGETHER. We lift each other up & celebrate our differences. We do more than climb mountains—we move them!

Allison Fleece is the co-founder of WHOA travel, a boutique adventure travel company founded in 2013. Operating adventures and experiences on all seven continents for over 13 years, Allison has learned a thing or two about curating meaningful travel experiences. WHOA was founded as and is a leader in women’s adventure travel and in recent years has grown to expand their travel experiences to include more —families, corporate groups, custom experiences, solo travelers among others. Through Allison's leadership alongside her co-founder, Danielle, WHOA’s unique style of adventuring has been recognized in publications such as the New York Times, Outside Magazine (Best in Travel 2026), and National Geographic. WHOA is proudly Women Owned (WBENC), a member of 1% for the planet, and Allison serves as an Ambassador for the Adventure Travel Trade Association.