CBH Inc.
Designing and manufacturing custom tap handles and POS displays that help beverage brands sell more.
About the Business
Custom Beer Handles (CBH Inc.) designs and manufactures custom tap handles and branded Point of Sale displays—including LED signs, tin tackers, case stackers, and pole toppers—for breweries and beverage brands. Founded in 2014 and based in Denver, Colorado, one of the largest craft beer markets in the country, CBH exists to help beverage brands stand out on crowded tap walls and in competitive retail environments. From concept and design through production and delivery, CBH manages the full manufacturing process, negotiating directly with production partners to keep programs scalable and cost-effective. CBH is recognized as the only woman-owned tap handle supplier in the United States.
Jessica Pezzotti
I'm the Founder & CEO of Custom Beer Handles (CBH Inc.), a Denver-based company I started in 2014 to help breweries and beverage brands stand out on crowded tap walls. What began as a small tap handle supplier has grown into a global design and manufacturing partner, producing custom tap handles, LED and neon signs, tin tackers, case stackers, and other branded POS displays for hundreds of breweries and beverage companies worldwide.
My entrepreneurial journey started with a simple observation: craft beverage brands were investing heavily in packaging and taproom design but had few good options for custom tap handles that matched their brand at scale. I built CBH to close that gap—managing everything from concept and design through production, logistics, and delivery, while negotiating directly with manufacturers to keep programs scalable and cost-effective for clients of every size.
Today, CBH is recognized as the only woman-owned tap handle supplier in the U.S. Being named a Tory Burch Fellow in 2018 was an early milestone that pushed me to think bigger about what this company could become—and more than a decade in, I'm still driven by the same goal I started with: helping brands make a real impression at the point of pour.
Tory Burch Fellows
Extraordinary women entrepreneurs building businesses across industries and regions nationwide. Through the Fellows community, founders gain access to capital, education and meaningful connections that help them grow and build businesses that last.
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