Start my business

Create Your Business Plan: Marketing & Sales

From the Small Business Administration

Marketing is the process of creating customers, and customers are the lifeblood of your business. In this section, the first thing you want to do is define your marketing strategy. There is no single way to approach a marketing strategy; your strategy should be part of an ongoing business-evaluation process and unique to your company. However, there are common steps you can follow which will help you think through the direction and tactics you would like to use to drive sales and sustain customer loyalty.

AN OVERALL MARKETING STRATEGY INCLUDE FOUR DIFFERENT STRATEGIES:

After you have developed a comprehensive marketing strategy, you can then define your sales strategy. This covers how you plan to actually sell your product.

YOUR OVERALL SALES STRATEGY SHOULD INCLUDE TWO PRIMARY ELEMENTS: