Innovation

Empowering our conscious community to give back and change the conversation is at the core of the Conscious Magazine mission, so it was important for us to make sure that we take the proper methods to build it into the foundation of our company’s culture. Taking part in social good, whether during the holiday season or in the very infrastructure of your firm, is something that is more attainable than you may think, and it does not necessarily only come in the shape of monetary donations. Below are a few ways to use your company, which is ultimately your platform, to give back to the community both locally and abroad, during the holidays and always.

Host a Coat and Food Drive

Though a popular cultural reference, it is true: Winter is coming – companies on the East Coast are likely well aware that we will experience some harsh winter days and people in need will especially be seeking warmth and covering. Connect with your office manager, HR department, or co-workers to see about hosting a coat donation that can be placed in a bin in your office lobby. There are many shelters that are more than willing to pair up to donate clothing to those in need. The same applies for a food drive. With a staggering 42 million people living in food insecure households, hosting a food drive within your company can go a long way.

A Company That Volunteers Together, Sticks Together

Happy hours are a great way to network and unwind after a hard day’s work, but some may argue that when we use that hour to help others – it’s the most gratifying, especially when we do it together. Through volunteering, employees can serve as a company, and ultimately build a stronger team. There are many options, including cleaning local parks and beaches, participating in walk / run challenges, or joining a fundraising campaign together. Whatever you choose, it’s more than likely to prove the best way to strengthen your team. Some businesses, such as Clif Bar, Patagonia, Timberland, and Microsoft even offer paid time off to their employees to volunteer.

Party With a Purpose

We all love a good holiday office party, but why not take it to the next level? Though it may require a bit of extra work, there are several ways to make your whole office celebration a ‘good’ one:

  1. Offer in-kind donations at the door to be donated to a charity that was voted on by the staff. If you want to take it a step further, offer a match donation campaign where your company matches the donation total.
  2. Set up a karaoke competition for contestants to sing for their cause. Winner takes all to donate to the charity of their choice.
  3. Host a silent auction. Many product-based companies are willing to donate their goods to be used as promotional items.
  4. Set up awareness plaques around the venue educating your staff and guests on different global issues.

Donate Your Time and Skills

Who says giving back has to be conventional? Whether you’re a creative, tech-whiz, marketing guru, or social media expert, you can offer your expertise and talents to those who may benefit from them. Create teams with various skillsets within your company to donate their time and talents to non-profits. They can aid in building websites, running social campaigns or marketing strategies, or perhaps simply being encouraging (because we all need that from time-to-time). There is no limit to different ways your team could inspire others.

There is a running theme across all of these possibilities–other than the fact that they can be applied and managed year-round. They all involve a human interaction. Monetary donations are a fine thing and always needed, but companies can make a real impact through human connection. Big picture, giving back creates the kind of work environment that says, “There’s more to life than just a bottom line,” while fostering a sense of community that is rooted deep within your company’s walls. Ultimately, this will affect the outcome of your company’s growth margins. To quote Coppy Holzman, founder of Charitybuzz, “Happy employees equal a happy bottom line.” There is something about doing good, whether during the holidays (or any other Monday) that brings us joy.

Elena & Rachael Baxter

About the Author


Elena & Rachael Baxter


Craving a platform where they could tell the inspiring stories of true agents of change, and in doing so elevate the conscious culture conversation, Rachael Baxter and Elena Baxter co-founded Conscious Magazine. Together they develop stories featuring social entrepreneurs, community development, local to global initiatives, and more, and is constantly striving to capture the zeitgeist of the ever-evolving conscious culture movement. Their involvement has also provided the opportunity to interview leaders from around the world to mentoring young leaders like when they spoke on Social Good at Harvard’s Igniting Innovation Summit, and on Leadership and Innovation at the UN International Youth Leaders Assembly. Watching Conscious Magazine grow from a vision into a global destination for curated conscious culture has been what they call “both a thrilling and fulfilling experience.”