Our motto at Jane Inc. is…

Jane: Comfort and joy.

Brooke: Which is really a shorthand for sensuality – a simple, natural, healing way of life.

How our brand has evolved since launching in 1992…

Jane: My vision was to create a company that could provide products other than soaps and lotions to the burgeoning spa industry. We started with “Herbal Eye Pillows” and then branched out into more herbal products.

Brooke: We had a natural “hippie” bent from the start. Being in Northern California near Berkeley brought that out and we’ve gone more and more natural over the years. That being said, we want our packaging to be as beautiful and appealing as any other gift brand.

Our best advice for working with family…

Jane: Be kind.

Brooke: You can say things to a family member that you would never say to a non-family co-worker – this is both good and bad!

How our strengths differ and complement each other…

Jane: Brooke is much more organizational and I love to figure out new things.

Brooke: That’s true. Although we’re both very creative and love to hone new product ideas together. In the day-to-day of running the business, I would rather do the detail oriented, mundane work and have her start new projects.

How we’ve encouraged each other to embrace ambition…

Jane: Brooke has encouraged me by always thinking I was smarter and more knowledgeable than I really am – so I had to become more!

Brooke: I really do believe she is so smart and I have seen her do so many amazing things that I suppose it has made me much more fearless. I think it really is a mutual thing – for instance, I know that when I first went to London when I was 19 it inspired her to go on her own European adventure. I guess we keep showing each other that we are capable of more than we had thought!

This Mother’s Day we will be…

Jane: Remembering my mother and spending time with my daughter.

Brooke: Eating something delicious with my mother! She is the best cook, but I enjoy cooking for her, too.