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  • 1. Invest in Your Employees

    “Culture is important to us. We want to ensure our employees feel engaged, developed and empowered.”

    – Elizabeth Cutler & Julie Rice
    SoulCycle Co-founders

  • 2. Put Customer Happiness Front & Center

    “We never lose sight of how important our clients’ happiness is to our success.”

    – Alli Webb, Drybar Founder

  • 3. Iterate, Iterate, Iterate

    “We used an iterative process to design our products: developing concepts, sharing with consumers, refining our ideas, and sharing again.”

    – Carly Price, Casper’s VP of Product Development

  • 4. Give Your Customers a Voice

    “Create opportunities for customers to make noise about your product.”

    – Elizabeth Cutler & Julie Rice
    SoulCycle Co-founders

  • 5. Create Consistent Experiences

    “We spend time and invest resources on training stylists and management to make sure clients have the same experience from location to location.”

    – Alli Webb, Drybar Founder