Growing new and existing customers with Google analytics fundamentals

The best way to reach new and existing customers is by monitoring consumer behavior! When you understand how they interact with your business, you can improve the efficiency of your digital marketing. But we know data analytics can be daunting and many business leaders don’t know where to start. In this guide, you will learn Google Analytics fundamentals to help you better understand your audience and begin making data-driven decisions for your brand!


  1. Download the Google Analytics Toolkit.
  2. Use this toolkit as you follow the steps to set up your Google Analytics dashboard.
  3. Reference this toolkit as you begin to build reports to track customer behavior.