Marketing

Beginning her career in front of the camera as a Seventeen Magazine editor, Marie Griffin went on to hold executive positions at think tank Promostyl and pop culture research firm POP-EYE. After spending over a decade trend forecasting for and strategizing with the world’s most valuable brands, Marie launched her own consultancy, Griffin Marketing and PR, with her sister, Bunky. Over 20 years later, Marie maintains her status as the go-to professional when it comes to media, communication, and executive training. Read our interview below for insights into how she amassed an unparalleled client roster, making her one of the industry’s most sought-after authorities in media training.

Griffin Marketing & PR started as…

A broadcast media public relations firm. There was a void in the industry for a PR firm handling television exclusively. I media trained clients before they appeared on television. Word got out quickly about the work I was doing in this space, and I was approached by new clients to strategize their communication and prepare them for print interviews, speeches, presentations, internal communications, and more.  Today, this is my concentration and hallmark.

I knew it was the right time to start my own business when…

I was interviewing for a senior corporate executive position, but it didn’t feel right. I had worked with several of the world’s most innovative brands simultaneously for the previous decade and knew that concentration on a single brand was not enough for me.

Working with family…

Is the best! I’m so fortunate to work with the person I trust most and whose opinion I respect more than anyone’s in the world – my sister, Bunky. We share the same values and work seamlessly together.

My advice for entrepreneurs with family businesses…

Your relationship has to be absolutely solid and mutually respectful before working together. Expectations, roles, and communication all need to be crystal clear.

How would you describe your training with clients?

I train clients in media and communications, one-on-one, for television appearances, speeches, presentations, print interviews, panels, awards, internal communications, and effective, communicative leadership. My signature is going under the hood before I shine up the car to create congruence and elevate them to their highest potential. Without congruence, you can’t sell yourself, your idea, or your product.

Biggest challenge of my job…

Overhauling the antiquated image and misconceptions associated with media and communications training from one of detention to that of a master class.

I overcome this challenge…

One client at a time. I spend more time customizing each session than the actual length of the session itself. I deliver more than what someone expects media training to be.

Tips for entrepreneurs trying to price their services…

Know your worth and never waiver.

Strategies for acquiring new clients…

The best way to acquire new clients is to do outstanding work with existing clients. Over all these years, Griffin Marketing & PR has been built entirely via referral.

3 key components to a business elevator pitch are…

  1. Know what value you bring to that specific audience.
  2. Determine what you want the person to walk away with, knowing that perception is everything.
  3. Keep it short.

Best business pitch I’ve ever heard is…

TOMS One for One. It’s simple. It doesn’t require an explanation. You get it right away. 

Common public relations and marketing mistakes businesses make…

Not being prepared and failing to be distinctive. Many people think you can only be your most authentic by “winging it.” The best always prepare.

New media trends…

Are not as interesting to me as lectures, conversations, and panels are – whether live, in-person, and/or online. The spoken word is more compelling than ever in our quick-to-swipe, image-saturated world.

Women who inspire me…

My mother, of course, who lovingly encouraged me to do, to be, to see, to go, to try, to fly; Tory Burch, for providing women with much needed tools to achieve success; Oprah Winfrey, for too many reasons to list; Carolina Herrera, for excellence; Lindsey Vonn, for always getting back up fearlessly; Melinda Gates, Natalia Vodianova, Mary Alice Stephenson, Linda Rendleman, and many other passionate women who champion giving, awareness and change.

My ambition…

Has never been to be the biggest, but to be the best. Ambition requires mind/body/soul wellness in order to be sustainable.  

3 books every entrepreneur should read…

  1. Every young girl should be gifted with Strong is the New Pretty: A Celebration of Girls Being Themselves by Kate T. Parker.
  2. I loved Two Turns from Zero: Pushing to Higher Fitness Goals – Converting them to Life Strength by Stacey Griffith.
  3. Unplug: A Simple Guide to Meditation for Busy Skeptics and Modern Soul Seekers by Suze Yalof Schwartz. Every entrepreneur needs to disconnect and this provides the concrete tools to do just that.