How Natalie’s Juice got started…

The story of Natalie’s Juice begins in 1989 in a quaint Florida orange grove, with a mother pulling her daughter in a red wagon. My father, Bobby, was a fourth-generation citrus grower who dreamed of producing freshly squeezed juice but was too busy running the family’s packing house to pursue it. My mother, Marygrace, knew the superior qualities of Florida citrus firsthand. Though she had exclusive access to the country’s best citrus, she didn’t have access to fresh juice unless she squeezed it herself or purchased it from a roadside stand. With the world’s best fruit at her fingertips, she was determined to bring her husband’s idea to fruition. Surrounded by the bounty of the groves, she made good on the idea that was first intended only to supply her own family with fresh, clean label juice, but soon blossomed into a family-operated, women-owned business that produces some of the finest juices on the market. That was nearly 30 years ago.

Our motto is…

Provide an authentic source of nutrition that exceeds expectations in both quality and taste.

A LOOK BACK TO THE BEGINNING, NATALIE DISCOVERING HER AFFINITY FOR FRESH FRUIT.

The best part about working together…

We share a common passion and desire to provide consumers with only the best products. When two individuals share a common vision and goal, it makes for a powerful force to be reckoned with! We produce clean juices because we truly believe in what we do. Together, we have learned to evolve professionally and personally as a team. Our ability to learn from each other is what sets us apart from other family-owned businesses. We stand firm in the fact that we are driven by the same purpose.

Our strengths complement each other because…

We are both unique individuals that bring out the best in each other. Marygrace is very much a visionary, driving us to excel, innovate and grow. I believe in her direction and bring it to fruition. This business is very similar to a puzzle piece, each individual has their unique place that contributes and benefits the organization as a whole. Without each other we would not be in business today.

#1 tip for creating a cohesive brand…

Vision, consistency and discipline. It is very easy to get distracted by the opinions of others in regards to business strategy. You must hold fast to an unwavering vision—on how to execute your plan and be resilient in the pursuit of making your vision reality. Remain true to your founding practices and processes.

Remain true to your founding practices and processes.

Ways we give back to our community…

We give back in many ways! Each year we donate over 16,000 gallons of juice and 10% of our profits to local and national charitable and missioned based organizations while providing American jobs and supporting Florida farmers. As of 2018, Marygrace has founded her new non-profit organization A-GAP. A-GAP is a foundation that encourages people to create freedom from technology so they can engage in community, explore creation, enhance creativity and execute change. A-GAP weekend reprieves help individuals experience contemplation and spiritual rejuvenation to improve their personal relationships and professional performance.

Our ambition is driven by…

Providing a source of authentic nutrition to our consumers.

The future of Natalie’s…

Juicy and bright. Expanding our family of juices and who knows, maybe entering other categories!

Natalie's Juice Collage
PHOTOGRAPHS COURTESY OF NATALIE’S