What was your “aha” moment for starting Simple Habit?

There was a point at my previous company, Locket, where we changed our business model and had to lay off almost half of our team. I felt incredibly depressed during that time because I considered many of them my own friends. That’s when I tried meditating. In the beginning, meditation helped me be compassionate to myself and not blame myself too much. From then on, I started practicing daily (for about 5 minutes a couple times a day) and started seeing other important benefits, like significantly lowered stress levels.

What lessons did you learn from running Locket that you have brought to your new chapter at Simple Habit?

I made a lot of newbie mistakes at Locket and I’ve learned so much. I continue to make mistakes today, but I’d like to believe that I make better ones!

I’ve become better at identifying talent and hiring the right people. I’ve also become better at focusing. At Locket, I tried to do everything because there was an endless amount of work, but these days, I try to be more disciplined about prioritizing.

What were the 3 most important decisions you made when designing Simple Habit?

In starting Simple Habit, I took a more mindful approach.

  1. Return to tech. I was interested in multiple ideas, some of which weren’t tech. I eventually decided to create another tech company because technology has the power to reach a lot of people, anywhere in the world.
  2. Design an app. I was inspired by the idea that smartphones can give people access to the world’s best meditation teachers, right in their pocket so that people can meditate wherever they are, at any time. That’s shaped meditation into a much more mobile and accessible practice, especially for busy people like me.
  3. Provide what’s missing. I was a power user of some of the meditation apps out there and was meditating 5-8 times a day. After a few weeks, I started wanting to find different teachers, meditation techniques, meditation themes, but there wasn’t an easy way to find high-quality teachers on Google or YouTube. That’s what inspired me to start Simple Habit’s curated library from the world’s leading teachers. 

How do you differentiate your app from other startups in this space?

We bring together top meditation teachers and help people have direct access to the teachers. We’re like Spotify for mindfulness. Simple Habit is the only platform that I’m aware of today that offers its teachers an opportunity to monetize their content.

Your favorite meditations on your app?

The Mindful Relationships series on Simple Habit discusses how to deal with getting hit with the “Second Arrow” feeling and not letting yourself get stressed out to the max.

The Thought Detox series helps to control the amount of energy and attention you give to thoughts – like spring cleaning for your mind.

Simple Habit is a must-have app for entrepreneurs because…

Every year, more entrepreneurs and professionals turn to meditation to cope with their busy and stressful lifestyles. On Simple Habit, most of our meditations are just 5 minutes, which makes it easy to squeeze into a busy schedule and are based on situations and moods like Before a Meeting,  At the Airport, and more.

The most rewarding part of building Simple Habit?

Hearing back from our users on how much meditation and Simple Habit have helped them in their daily lives. We’ve heard from college students, entrepreneurs, lawyers, new mothers, and even a surgeon who uses Simple Habit before performing a surgery.

What does #EmbraceAmbition mean to you?

Embracing Ambition means putting your ideas into action and being resilient against challenges/obstacles.