Springrose

Easy-on adaptive bras, so women with limited mobility can get dressed painlessly, independently, and with dignity.

About the Business

Springrose develops easy-on adaptive bras and underwear, so women with limited mobility can get dressed painlessly, independently, and with dignity. Their velcro bras and magnetic bras support women across 60+ health conditions–everything from a temporary broken bone or shoulder surgery to permanent conditions, such as arthritis, stroke, MS, Parkinson's Disease, etc.

Springrose stands out not only for their patented innovative products, but also because they are the most health condition-inclusive and size-inclusive brand in the category. Plus, their products qualify for FSA/HSA coverage and include adaptive bra options that are safe for people with medical implants, such as defibrillators.

Nicole Cuervo

Nicole is the founder of Springrose, an adaptive intimates company, started in honor of her grandmother Rose. She started Springrose in 2020 based on the belief that women with limited mobility deserved intimate apparel options that were both functional and stylish, respecting their dignity.

After three years of conducting research and development with hundreds of women, Nicole finally launched Springrose into the market with their flagship adaptive bra: the Easy-On Mobility Bra. It’s a front closure velcro bra with 8+ ways to put it on, including one-handed, by stepping in or overhead, that has won multiple patents and awards.

Before Springrose, Nicole was a Strategy & Operations Consultant at Deloitte Consulting, where she specialized in human-centered design and strategy, creating solutions for underserved populations’ needs. She has a BA from Brown University, an MBA from Kellogg School of Management, and an MS in Design Innovation from the McCormick School of Engineering.

Inside the Fellowship

The Tory Burch Foundation Fellows Program connects extraordinary women entrepreneurs with the essential tools to scale, lead and shape the economy. Most importantly, Fellows engage with decision-makers and founders who are committed to growing together and building with intention.

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505

Fellows

45+

States

20+

Industries

$500M+

Economic Power