Founded in 2016, Wild Rye™ creates beautifully designed technical apparel to empower women in the outdoors and beyond. Designed by women for women, we never compromise on fit, performance, or style. Whether a beginner, pro, or après enthusiast, we are committed to creating a welcoming and confidence-inspiring environment for women for all the ways they play wild.

Our values drive our ongoing commitment to uphold the highest standards in environmental and social responsibility—we are proudly B-Corporation certified, Climate Neutral Certified, a member of 1% for the Planet and raise funds annually for Planned Parenthood. Designed and tested in Sun Valley, Idaho, Wild Rye products are available online and outdoor retailers across the country. Learn more at wild-rye.com. @wild_rye_

Cassie Abel is the founder and CEO of Wild Rye, a B Corp certified women’s outdoor apparel brand dedicated to inspiring confidence and community through beautifully designed technical and sustainable outdoor apparel. Since launching in 2016, Cassie has led Wild Rye from a bold idea to a nationally recognized brand, now sold in leading specialty retailers and beloved by a fast-growing community of women who live, work, and play in the outdoors.

A lifelong skier, mountain biker, and 3x All-American lacrosse player at Colorado College, Cassie founded Wild Rye to fill a gap she experienced firsthand: high-performance, thoughtfully designed apparel made specifically for women. Under her leadership, Wild Rye has achieved rapid growth, landed on the Forbes Next 1000 list, and become a leader in purpose-driven business by prioritizing sustainability, inclusivity, and authentic storytelling.

Cassie is also the founder of Women-Led Wednesday, a national initiative to encourage holiday shopping with women-owned businesses and she has been recognized as the Outdoor Retailer Emerging Leader of the Year in 2023.

Cassie lives, rides, and skis in Sun Valley, Idaho, where Wild Rye is proudly headquartered.