Sweet Paws is on a mission to amplify the joy of pet care with everyday essentials that are stylish, sustainable and safe. The market leader in silicone pet products, Sweet Paws has been featured by Real Simple, Star Magazine, NPR’s How I Built This, and voted “Product of the Week” by The Grommet. Sweet Paws pet essentials can be found at PetSmart, Target, The Container Store, QVC, Walmart, Chewy, and Petco. From product innovation to powerful retail partnerships, Sweet Paws is building a category-defining brand that celebrates the modern bond between pets and their people.

The pet industry is massive and growing—nearly 60% of households globally have pets—but retail has largely focused on serving the needs of the pets, and not the humans who care for them. Marissa founded Sweet Paws in 2020 to bridge that gap.

Sweet Paws designs human-grade, problem-solving accessories that make life easier for pet parents. By offering clever, design-forward tools right in the pet aisles where customers already shop, Sweet Paws meets real, unaddressed needs.

Sweet Paws's Modern Pet Parent collaboration with Five Dot Post extends this mission beyond utility into
lifestyle. Colorful, cheeky, and fun, the collection includes greeting cards, tote bags, and party supplies that validate and celebrate the pet parent identity.

Inspired by Marissa's family labradoodle, SoBe, Sweet Paws's competitive edge lies in understanding that the pet parent role is emotional as much as functional. Sweet Paws designs for the relationship—not just the routine. By pairing innovation with style and safety, and by partnering with mass retailers like Target, PetSmart, Petco, Walmart, The Container Store, QVC and Chewy, Marissa and Sweet Paws are creating a scalable brand that meets pet parents where they are, and helps them feel seen.