Most men's skincare is cheap, gimmicky, or smells like a locker room. Jaxon Lane was built to fix that. Founded in California by wife-and-husband duo Jen Yu and Alex Penfold, the brand brings high-performance Korean skincare technology to men—delivering formulas as effective as luxury women's products, without the luxury markup.

Formulated with top dermatologists, Jaxon Lane pairs clinically tested actives with Korean botanicals to solve real issues like aging and sun damage. What started with their viral, celebrity-favorite "Bro Mask" has grown into a lineup of bestsellers, including invisible SPF 50 and enzyme cleansers. Loved by Hollywood stars and beauty editors, Jaxon Lane sells online and at major retailers like Nordstrom and Revolve—proving great skin isn't just for women.

When Jen Yu got tired of her husband, Alex, constantly stealing her skincare products, she realized there was a major gap in the market. Existing men's options were either cheap and gimmicky, heavily fragranced, or simply ineffective. Driven to create a better solution, Jen and Alex co-founded Jaxon Lane in 2018—a California-based brand creating Korean skincare designed for men, built to be just as good as, if not better than, premium women's products. Formulated alongside elite dermatologists, their line combines clinically tested actives with time-tested skincare botanicals.

Drawing on her background in strategy and finance at Google, and her MBA from UCLA Anderson, Jen turned that simple household realization into a thriving business. Today, Jaxon Lane is a 23-time award-winning brand and a favorite among celebrities like Nick Jonas, Kristen Bell, and Aaron Judge, with products stocked at top retailers including Nordstrom and Revolve. Jen joined the Tory Burch Foundation Fellows Program to focus on scaling retail partnerships and driving omnichannel growth as the brand continues to expand.