INYOUN SKIN creates thoughtful, science-backed skincare for people with sensitive, dry, and reactive skin. Inspired by my personal journey with psoriasis, we create products that provide comfort and confidence for those who often feel overlooked by traditional skincare.

Our flagship product, the Nourishing Body Sheet Mask, is the world's first body sheet mask designed specifically for sensitive skin. It is dermatologist-tested, clinically tested, and recognized by the National Psoriasis Foundation, reflecting our commitment to earning trust through rigorous testing.

We believe skincare should be a source of comfort, not compromise. Every product is designed to help people feel supported and confident in their own skin.

I'm the founder and CEO of INYOUN SKIN, a skincare company creating innovative solutions for sensitive skin. The idea came from my own journey with psoriasis. During one of my worst flares, I struggled to find products that felt both effective and comforting, which inspired me to build the kind of brand I wish had existed when I needed it most.

Before starting INYOUN SKIN, I spent several years in brand marketing, helping companies build communities and tell meaningful stories. Those experiences taught me that the strongest brands are built on trust, authenticity, and a deep understanding of the people they serve. I brought those principles into every decision as a founder, from investing in clinical testing and dermatologist validation to developing products that genuinely address unmet needs.

Building a company has been the most challenging and rewarding experience of my life. Every obstacle has reinforced my belief that the best businesses solve real problems with empathy and intention. My vision is to continue growing INYOUN SKIN into a globally recognized brand that helps people feel seen, supported, and confident in their skin while proving that purpose and business success can go hand in hand.