PIPA was created to fill a gap in the skincare industry: products designed specifically for kids and tweens. We believe healthy skin habits should start early, before problems begin, with simple routines and age-appropriate products that protect the skin barrier instead of overwhelming it. Our dermatologist-tested formulas are made for growing skin using gentle, effective ingredients families can trust. Beyond skincare, our mission is to help parents and kids see skincare as an act of health, not beauty or perfection. By combining education with thoughtfully developed products, we're building a new generation that grows up with healthier skin and a healthier relationship with self-care.

I wasn’t trying to build a skincare company. I was trying to solve a problem for my daughter.

As a licensed facial specialist and makeup artist, I was paying close attention when my daughter became curious about skincare. I searched for products made for her age but found a gap between baby products and adult skincare. After days of thinking about how to solve that problem, I decided to create PIPA.

I studied Business in Caracas, Venezuela, before moving to the U.S. and building my career from scratch. With no experience in consumer packaged goods, my two co-founders and I have grown PIPA one step at a time through resilience, persistence, and a genuine belief in our mission.

I want to change the way families think about skincare. It’s not about beauty or perfect skin, it’s about skin health. By helping kids build healthy habits early with age-appropriate products, I hope to give the next generation a healthier relationship with their skin and build a company my children will one day be proud to carry forward.