Laine London is reimagining the traditional bridal experience by giving brides access to luxury designer wedding gowns without the traditional cost of ownership. Through our rental model, brides receive expert styling, professional alterations, and a highly personalized experience from first fitting to wedding day. We serve modern brides who want the luxury, quality, and experience of designer bridal without spending thousands on a gown they will wear once. Laine London was created to make luxury bridal more accessible and inclusive, while offering a smarter alternative to the traditional wedding dress model.

I am the co-founder and CEO of Laine London, a bridal fashion company reimagining the traditional wedding dress experience through designer gown rentals. Laine London provides brides access to luxury gowns, expert styling, alterations, and a highly personalized experience without the traditional cost of ownership. Since launching, we have served thousands of brides and earned national recognition, including features in The New York Times and Good Morning America. As a 2022 Tory Burch Foundation Fellow, I am passionate about challenging traditional business models, creating more accessible and inclusive luxury experiences, and building a company that reflects the evolving needs of today’s modern bride.