Giften Market is a modern gifting company making it easier to send gifts people genuinely want to receive. Through its e-commerce marketplace and corporate gifting programs, Giften serves individuals and organizations looking for a better way to recognize employees, thank clients, celebrate milestones, and show up for life’s important moments. The company brings together standout products, beautiful packaging, personalization, and nationwide fulfillment, removing the time and complexity from gifting. Giften exists to make great gifting easier to execute at any scale, without losing what makes a gift feel personal and memorable.

Martha Krueger is the founder and CEO of Giften Market, a modern gifting company helping businesses and individuals send gifts that feel personal, polished, and genuinely worth receiving.

Entrepreneurship has been the through line of Martha’s career. She started her first company, a social media agency, in her early twenties and spent nearly a decade building it before selling the business in 2019. The experience taught her how to build from scratch, lead a team, serve demanding clients, and recognize when an industry is ready for a better solution.

Martha launched Giften Market in 2020 after seeing how unnecessarily difficult gifting had become. What began as a curated e-commerce business has grown into a multimillion-dollar company serving consumers and organizations nationwide.

Martha is most energized by building: developing products, refining the customer experience, finding new paths to growth, and creating the systems that allow a business to scale. She brings more than a decade of entrepreneurial experience to Giften while continuing to think bigger about what the business can become.