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Urū Partners

Leadership search & community built on performance, trust & human connection. Placing champions ready to perform.

About the Business

At Urū Partners, we harness the power of sports to build world-class teams. We help growth-minded companies save time and money hiring their next champion — partnering with people-first leaders who value culture, long-term impact, and competitive team players.

We provide Executive, Sr/Mid-Level, and Team Building Recruiting, specializing in precision, placement quality, and leadership outcomes. Powered by our proprietary Athlete-to-Leader Readiness framework, a vetted, referral-led network, and a high-touch, relationship-driven model, we prioritize long-term fit, retention, and cultural impact across sports, consumer, lifestyle, and impact-driven organizations.

Ainsley Wierda

As a former All-American and international professional athlete, I've lived the culture of excellence. As a founder and growth partner, I've built it. As a women's sports team owner, I'm investing in it.

My experience as a walk-on turned captain — earning my place, building trust, then competing at the highest levels across Europe, Australia, and South America — taught me what separates good teams from great ones and the impact a phenomenal leader can have.

That's the lens I bring to Urū.

We are an executive search and leadership firm built for companies that care deeply about culture, performance, and long-term impact. We find, place, and develop the leaders that define winning organizations — because we know firsthand what elite performance looks like, and we don't settle for anything less.

At the heart of Urū is a community I'm deeply grateful to be building — an inspiring group of leaders who share a simple belief: competing in sports is the greatest training ground for corporate leadership. We learn from each other, open doors for each other, and together we build the kind of referral network that puts exceptional people into exceptional roles.

The leaders we place don't just fill roles. They transform organizations.

Tory Burch Fellows

Extraordinary women entrepreneurs building businesses across industries and regions nationwide. Through the Fellows community, founders gain access to capital, education and meaningful connections that help them grow and build businesses that last.

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500+

Fellows

44

States

20+

Industries

$470M

Economic Power