Ashunta Sheriff Beauty is a high-performance, skincare-infused makeup brand created by two-time Emmy-nominated celebrity makeup artist Ashunta Sheriff-Kendricks, backed by nearly three decades of professional beauty expertise. We create innovative, multifunctional cosmetics with melanin-rich and mature skin at the center, combining skin-loving ingredients with professional-level performance. We serve consumers who have historically been underserved or overlooked by traditional beauty. We exist to close that gap by creating inclusive, effective products that address real beauty needs across skin tones, textures and ages. Our mission is to deliver makeup that performs at the highest level while helping every consumer feel seen, celebrated and confident.

Founded by two-time Emmy-nominated celebrity makeup artist Ashunta Sheriff-Kendricks, Ashunta Sheriff Beauty was born from a passion to create skin-conscious, vegan, and cruelty-free beauty products that celebrate ageless beauties everywhere. With over 25 years of experience working with A-list talent like Taraji P. Henson, Zendaya, and Alicia Keys, Ashunta understands firsthand what it takes to create makeup that performs under any condition — from the red carpet to real life.

Ashunta Sheriff-Kendricks is a renowned figure in the beauty industry, celebrated for her transformative journey from a young makeup enthusiast in Spanish Harlem to an Emmy-nominated celebrity makeup artist and the founder of Ashunta Sheriff Beauty. Growing up in the vibrant streets of Spanish Harlem, Ashunta's fascination with beauty was ignited by her mother's YSL pink makeup case. This early exposure, combined with a household rich in creativity—her mother was a singer, her aunt a model, and her sister a hairstylist—nurtured her passion for makeup artistry.