Elle Vie Body Products is a moisture-first, fragrance-forward body care brand that believes women shouldn’t have to choose between feeling good and smelling good. We create luxurious, shea-based body care products that deliver long-lasting moisture and beautiful fragrances, transforming everyday moisturizing into a self-care experience. Our collection includes whipped shea body butters, body oils, sugar scrubs, and more. Created with melanin-rich skin in mind, Elle Vie serves women who value quality, fragrance, and feeling confident in their own skin. Our mission is simple: to make beautifully scented, deeply moisturizing body care that leaves skin feeling as good as it smells.

I’m LaVida Samuel, founder and Chief Glow Officer of Elle Vie Body Products, a Dallas-based body care brand founded in 2014.

My entrepreneurial journey began when my favorite body butter brand went out of business. I searched for a replacement but couldn’t find anything that delivered both long-lasting moisture and beautiful fragrance. With a background in electrical engineering and a passion for solving problems, I decided to create my own.

What started with a hand mixer and a personal need has grown into a seven-figure business with thousands of loyal customers and more than 5,000 five-star reviews.

At Elle Vie, we believe women shouldn’t have to choose between feeling good and smelling good. Our shea-based body care products combine rich moisture with beautiful fragrances, making everyday self-care feel like a little luxury. I’m proud to have built a brand that celebrates women, encourages confidence, and makes moisturizing something to look forward to.