soona is an innovative approach to professional content creation for brands. Founded by two former creative professionals, our mission is simple: Make content creation faster, more affordable and easier for every brand.

With soona, brands have accesss to a platform that brings together:

- Professional studio photography
- Production grade video
- Authentic creator UGC
- And AI tools and insights

With powerful integrations, soona makes the content to store and retail connections easy and helps brands optimize the content that powers their transactions. No more guessing what is working on Amazon, Walmart and across your Shopify store.

soona has helped brands like Crocs, Unilever and Sulwhasoo develop their content faster at 2/3rds the cost and without the large agency markup.

Liz Giorgi is a two time founder and lifelong creative. A passionate advocate for human creativity and women in entrepreneurship, she has built businesses that focus on helping every brand and business look their best and tell their story authentically. With soona, she has built the largest platform for content creation in commerce, powering more than $100B in transactions with 25,000 brands and supporting more than 10,000 creative professionals.

An Emmy and Webby award winner, she has built a career on merging business and storytelling. She is also the creator of the Candor Clause, a powerful movement to help women in Venture-Backed companies protect their ownership.