Rechelle Balanzat

Juliette | New York, NY

Convenient, consistent and cashless laundry service focused on experience, service and quality control.


The Juliette app in use.

Company description…

Juliette provides premium laundry and dry cleaning services. Clients use our app to request a pickup. We pickup, clean, and deliver clothes within 24-hours, 7-days a week. Each garment is cared for and beautifully packaged from our flagship location on the Upper West Side.

I started my company because…

I saw an opportunity in the laundry and dry cleaning industry. The antiquated industry lacks any kind of strategic marketing or powerful storytelling. There are no brands that exist in the landscape. As a result, there are no companies with a dominant market share in the highly fragmented $10 billion industry. The service that we provide is a branded experience with a promise in customer service and quality control (similar to what Howard Schultz did for coffee). Our brand meets the needs of the modern consumer because we fulfill their online and offline needs. This all started out of my personal frustration with finding a cleaners that understood fashion, lifestyle and garment care.

The impact I want my company to have on the world…

Juliette believes in preserving Earth’s natural resources, which is why we are organic and remain mindful of our carbon footprint as we expand operations. We recognize that true greatness is not in what one has, but in what one gives. Juliette partners with local organizations and charities to give back. We also hire and train interns from underserved communities and instill them with values to help them succeed. You are what you wear, you wear what you are. Our clothes are a natural extension of who we are and what we’re feeling. The right jacket can make us feel powerful. At Juliette, we serve our clients by understanding that their clothes armor them with the right mindset they need to achieve their daily goals.

Top 3 goals for my business are…

  1. Build a brand.
  2. Own the New York market.
  3. Give back to communities.

Women entrepreneurs are…

The single largest opportunity in the investment market today, despite only receiving 2% of total Venture Capital funding.

I #EmbraceAmbition because…

I can, so I will.

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