FinCore Strong is a fractional CFO firm that gives business owners the financial leadership to grow with confidence and build lasting value. Led by CFO and author Tricia M. Taitt, we primarily serve established CEOs generating $2M–$20M, providing strategic financial partnership to scale, prepare for exit, or plan succession. Through Path to Financial Freedom and The FinCore Studio, we also equip earlier-stage owners and business communities with the financial literacy to lead confidently before they need a CFO. We exist because too many capable owners make high-stakes decisions without financial clarity, and our mission is to financially empower 100,000 businesses to grow, create value, and choose what's next.

Tricia M Taitt is CEO of FinCore (fincorestrong.com), a boutique fractional CFO services company helping small business owners build financially healthy businesses that they can leverage for what's next whether that's scale, succession or sale.

In 2024, Tricia joined the Board of Directors of NYC's Health & Hospitals public healthcare system and sits on the Finance & Capital Committees.

Tricia is also author of the Amazon Best Seller, Dancing with Numbers: Grow a Financially Healthy Business and Choreograph The Life You Want. A champion for financial education, especially for women entrepreneurs, Tricia has given keynotes and taught workshops on small business financial management, domestically and abroad.

She holds an MBA from Fuqua (Duke U.) and a bachelors in finance from The Wharton School (U. of Pennsylvania). She started her finance career on Wall Street at Merrill Lynch and Citigroup.

Tricia is both a math nerd and a professional dancer, working with NY based companies like Forces of Nature Dance Theatre. In 2013, she joined the cast of the Tony award-winning Broadway musical, Fela! and became an Actor's Equity Association member.