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WELL

Clean, mineralized water served in refillable glass. Wholesale offerings and private labeling available nationwide.

About the Business

WELL is a premium water company that serves an elevated standard of clean, mineralized water in a glass-forward, sustainable way. Founded on the philosophy that water should be healing, not harmful, WELL is crafted with essential minerals and served in high quality, refillable, dishwasher safe glass bottles. WELL’s mission is to deliver a higher standard of clean water so people can live their healthiest, happiest, most active lives — while protecting our planet from the harmful effects of plastic. We believe drinking water should be a joy.

WELL offers private labeling to retailers, fast casual and hospitality brands nationwide, home delivery throughout Orange County, CA, and provides refills and memberships at its flagship Newport Beach, CA retail store.

Kristen Schmitt

Following a 15-year career in brand strategy, luxury hospitality, lifestyle management and marketing, Kristen followed her passion for wellness and water to open WELL in 2017. Inspired by her appreciation for all things organic, hotel level hospitality, coastal beauty, and protecting the environment, and coupled with her own personal experience with chemical sensitivities, WELL was born. As a young girl, Kristen grew up drinking from glass and admired her mom’s dedication to organic produce and glass packaging. After reading these studies and realizing it is harder to find clean water without the effects of environmental toxins, plastic, and other chemicals, WELL was born.

Kristen was recognized as a Tory Burch Foundation Fellow in 2021 and graduated as a 2024-2025 Goldman Sachs 10,000 Small Business Scholar from a Babson College entrepreneurship program. When she’s not at WELL, Kristen enjoys travel and loves spending time on sailing trips, playing tennis, hosting dinner parties, attending the Newport Hills Garden club, and walking at Crystal Cove with her dog Sailor.
Kristen and WELL have been featured on CBS Mornings and in the Newport Beach Scout Guide Volume 4 as a community mainstay.

Tory Burch Fellows

Extraordinary women entrepreneurs building businesses across industries and regions nationwide. Through the Fellows community, founders gain access to capital, education and meaningful connections that help them grow and build businesses that last.

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$470M

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