Eddy exists to make everyday the special occasion. Eddy is a women’s clothing brand for women who believe getting dressed is an art, and that beautiful clothes should still work for real life. We create expressive, feminine pieces with a tomboy spirit, combining unique silhouettes, thoughtful fit, and artisan fabrics with details like embroidery, lace, beadwork, and crochet. As a certified B Corp, we stay close to how our pieces are made, building long-term relationships with our partners. Eddy exists to build a more whimsical world: one that helps women feel good on the inside and dress like it on the outside.

I’m Megan Eddings Feely, founder and CEO of Eddy. I spent more than 15 years in fashion, from merchandising at Tory Burch and Ralph Lauren to leading Product Development at Marine Layer, where I helped scale the business from $7M to $100M. I always knew I wanted to build something of my own; I just didn’t know what it would be.

Eddy began in 2019 while I was traveling through India for work and planning my wedding. I started collecting fabrics and designing dresses for myself and the women I loved. The response to those first pieces gave me the push to take the leap, return to India on my own, and build Eddy’s first collection from the ground up.

Since then, I’ve built Eddy alongside becoming a mother, growing a team, making plenty of mistakes, and learning to trust my gut. Today, Eddy is a certified B Corp, carried by 20+ specialty boutiques nationwide, and has partnered with Neiman Marcus, Anthropologie, Nordstrom, and Bloomingdale’s. Over the past two years, we’ve also established influencer collaborations as a meaningful growth channel, creating collections with women who bring their own communities and perspectives into the Eddy world.