Sundays is an executive assistant service built for founders and business leaders with families. Our mission is to accelerate parents at work while creating more quality time at home. Each client partners with a dedicated U.S.-based assistant who takes on the admin that keep both your business and family life running smoothly.

Our team of world-class EAs bring experience from fast-paced startups and public companies. They’re proactive partners who manage everything from investor updates and backend tool setup to family scheduling, summer camp planning, and insurance claims. We specialize in supporting the unique demands of leaders who are building companies and raising families—so you can focus your energy where it matters most.

Ashley Chang Dawson is the co-founder and CEO of Sundays. She was inspired to start Sundays by her own mom, a software engineer in the 80’s who left the workforce because she felt like she had to make a choice between work and family. Ashley spent a decade prior to Sundays in early stage technology companies – as the first employee at a developer tool company, building member experience for health insurance and benefits at Collective Health, and joining Carta to help scale their Venture Capital products from $10 to >$100M in revenue. During this time she saw many of the smartest women she knows have to make the same choice between family and work, 30 years later. In the past year, she has spoken to >1,000 parents about what makes it so hard to have both a meaningful career and family. She’s on a mission to make it possible for future generations.