Sassy Jones is an award winning fashion brand serving confident, style conscious women who embrace individuality and the freedom to express themselves boldly. Through original statement jewelry, ready to wear apparel, handbags, scarves and beauty collections, we create wearable art that celebrates the woman who knows exactly who she is. With immersive boutiques in Richmond and Houston, ecommerce and interactive live shopping, we deliver experiences rooted in creativity, connection and exceptional service. We believe fashion is an extension of personal freedom, and every woman deserves to feel seen, celebrated and unapologetically herself. Simply put, we sell confidence. Our products are the beautiful way we deliver it.

Charis Jones is the CEO and founder of Sassy Jones, a colorful fashion and beauty brand rooted in substance, creativity, freedom, and truth. Through style, storytelling, and experience, she helps women break free from overthinking and step into confidence, clarity, and bold self-expression.
Under her leadership and intuitive vision, Sassy Jones has stunned both the business and fashion worlds. The brand reached the #24 spot on the Inc. 5000 list, was named by Forbes as one of the Top 25 Small Businesses that Thrived During the Pandemic, and continues to be recognized for its impact-driven growth. Charis herself has been honored as the 2021 Ernst & Young Entrepreneur of the Year, a Tory Burch Foundation Fellow, and a winner of HSN’s “The Big Find.” Most recently, The Today Show featured her story for scaling the brand over 12,000% in just three years, with zero investors, while raising twin boys.
Known for her grounded yet otherworldly wisdom, Charis leads like a sister you trust and a guide you listen to. Her presence invites clarity, decisiveness, and joy, not through pressure, but through permission.